Girls in Tech LA presents – The New World of PR
| April 16, 2009 | ||
| 7:00 pm | to | 10:00 pm |
With the current state of traditional media, the public relations industry is trying to stay relevant in a rapidly changing world of online and social media. We are going to be discussing what seems to be developing into the new world of Public Relations.
With companies reassessing their budgets or simply just tightening them, the value of PR seems to be diminishing. It almost seems due to our current economy like a luxury business tool rather than being a necessity. And with the advent of the digital and user-generated media such as blogging, social networking, and twittering PR professionals have to acquire greater strategic results for their clients.
To help us navigate through this complex topic are:
*Brian Solis – Principal at FutureWorks
*Nicole Jordan – Director of Public Relations & Communications at Rubicon Project
*Christine Kirk – Senior Account Executive at Murphy O’Brien Public Relations
*Heather Meeker – Director of Marketing & Corporate Communications at Pelago
*Jennifer Fader – Vice President of eMedia at Rogers & Cowan
The event will be taking place at The Must Bar. The brainchild of Coly Den Haan of Santa Barbara, Certified Sommelier and Entrepreneur, The Must is a concept wine bar and gastropub featuring more than 50 local and global wines destined to be a ‘must’ visit location for wine and beer enthusiasts. The exceptional, yet simplistic farm-to-table menu and wine pairings created by culinary talent, MaryAnn Saucedo, former sous chef to Gordon Ramsey on the hit television show “Hell’s Kitchen” for three seasons. So, we are in for quite the treat!
So come join us for a little wine and little PR 2.0 on Thursday, April 16th at 7PM. Please register for tickets at http://thenewworldofpr.eventbrite.com/. Tickets are $10 in advance, $15 at the door. We are also raffling off one special gift bag full of delicious goodies. Finally, Brian Solis will be showcasing his new book, “Putting the Public Back in Public Relations – How Social Media Is Reinventing the Aging Business of PR”. The book will be available for purchase (cash only) at the event. Looking forward to it!
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