ChickRX:
Girls in Tech is excited to spotlight Stacey Borden and Meghan Muntean, co-founders of ChickRx.com. Bringing comedy and cool to the world of online health, ChickRx offers a unique and totally compelling approach to delivering much-needed expert health info to young women.
Stacey Borden & Meghan Muntean
Being passionate entrepreneurs, Stacey ignored traditional job opportunities post Harvard Business School and Meghan left the Wall Street bustle to build the women’s health resource they felt their friends always needed. The two met five years ago while interning at 85 Broads, a global women’s network started on Wall Street, and realized their mutual admiration and complementary skills were the makings of a special business partnership. After becoming friends and sharing several casual conversations around the health topics that left their friends worried, confused or clueless, they recognized there was a void in the market. Thus, a shared personal mission was born.
ChickRx
While you may have that go-to friend who feels at ease discussing “stomach problems” or the odds that a missed pill could lead to pregnancy, your BFF is likely not a qualified expert. Google searches, meanwhile, can lead to the health answers you need, but all too often you’re left further confused or misinformed (there’s a lot of sketchy info out there!). WebMD and similar sites are trusted resources, but are so broadly focused that they do not resonate with young women or attract a community of their peers. And women’s health mags, meanwhile, tend to be largely focused on fitness and diet and target a broader age range.
ChickRx is different because it delivers expert information across the spectrum of health issues relevant specifically for 20-something women, and does so in a witty, engaging tone. The site brings together health experts and comedic writers to produce its dynamic content. ChickRx is focused on delivering the highest quality content and soon, robust user communities and intuitive, needed online tools.
Yet their goal is to be, in addition to a successful site, an influential and enduring brand. Aside from monetizing through advertising and sponsorship, affiliate marketing, and freemium models, they ultimately plan to explore branded products and multimedia opportunities. They’ve even begun talks with Kathy Griffin and Tina Fey’s lit agent.
Online health seems like the ideal market in which to go after a niche; after all, by virtue of being female and at a certain life stage, your concerns regarding your body and your health simply ARE very different. So why would you want to go to a health site discussing prostate exams or post-menopausal symptoms? ChickRx has recognized an opportunity to fill this void, and its co-founders bring natural insight into what appeals to their demographic.
Seems like the sky’s the limit for these savvy chicks, and we proudly support ladies doing a good thing, while making our medicine taste so damn good too.
Note to Girls in Tech readers: ChickRx is building out its technical team. If you’d like to be considered please email opportunities@chickrx.com
