In celebration of Women’s History Month, Girls in Tech is offering the fourth in a series of interviews with leaders in the technology field. Today, we’re featuring Sophie Farrell, account manager with Google Online Sales. Stay tuned for the final in our series of posts Leena Rao, TechCrunch.
Cheers,
The Boston GIT Team
1. What’s the biggest mistake you’ve ever made and what did you learn from it that’s worth passing along to others?
While it can be uncomfortable to take a problem with a teammate and tackle it head on, I have found that the most difficult situations I have been in and the biggest mistakes I have made have come from times when I chose to shy away from a difficult conversation. These are times when just one meeting or discussion would have undoubtedly fixed the problem, repaired a line of communication or mitigated frustration before it grew into something bigger. If you see a problem or identify a teammate who is not holding up his or her end of a bargain, tackle the situation head on as quickly as you can – you’ll thank yourself later.
2. What’s your biggest success in the workplace?
Diversity of experience. I take great pride in the fact that, during my time at Google, I have had the opportunity to develop a variety of skills at work. Whether fulfilling the role of strategic advisor to my clients, mapping out the global roll out of a new Sales operation or partnering with marketing to drive user adoption across Google products, I have created and taken advantage of an array of opportunities. While these experiences have afforded me opportunities to succeed, I consider my greatest success to be the variety of situations that I have pushed myself to succeed in.
3. What’s your life or work motto?
“Strength does not come from physical capacity. It comes from indomitable will.” This is a Mahatma Gandhi quote that I have always kept on a note above my desk. I have heard it recited by Lance Armstrong and co-workers alike and I believe it speaks to the true source of our power. There will always be someone more qualified, smarter, faster or more experienced, but it is completely up to you as to whether or not anyone will have a stronger will than you. I believe an indomitable will can translate to incredible success.
4. What woman in history inspires you most and why?
While she is not a historical figure, I have a genuine admiration for Ursula Burns, CEO of Xerox. As the CEO of a major American company, Ursula remains true to herself and the principles of hard work. She worked tirelessly to rise to where she is and appears to balance assertive and respectful in a remarkable way. As she says, there is “stuff that happens to you and then there is stuff you happen to.” I admire the grace with which she handles the stuff that happens to her and the tenacity with which she makes the rest of it happen.
5. What piece of technology can you not live without?
In thinking about this question, I have realized that, during the past year or two, my answer has transitioned from my computer to my cell phone. Assuming that is the case for more people than just me, it speaks volumes to the potential that lies ahead for the mobile industry as we continue to transition our dependence on the Internet from desktops to mobile devices. That said, whether it’s talking to my friends and family, checking my email or listening to Pandora, I couldn’t live without my cell phone!
6. What tech trend are you following for 2010?
Geo-located social networking. This space is flooded with innovation from small startups (Foursquare, Toodalu) and strong companies (Google, Facebook, Twitter) alike. I am personally drawn to the way Toodalu.com is building a visual, maps based approach. This type of technology will transform the way we interact within our social circles.
7. What one piece of advice would you give the Girls in Tech of tomorrow?
If you want it, ask for it. If you’re inspired by somebody, ask to have coffee with him or her. If you have an idea, find someone who can help your grow it. If you have a passion, chase it. I believe most people fall into three buckets. Those who wait for things to come to them, those who work hard and believe that in time that will get them where they need to go, and then those who not only work hard but spend time knocking on doors, tackling challenges, and asking for guidance, advice and a seat at the table. It’s the third group, the trailblazers, that not only get to do exciting things, but they accomplish great things.
Cell phone, a pen and sunglasses. The phone is my connection to everyone and everything. The pen is because I have found myself in some of the most inspiring and interesting conversations that I have ever had while living in Silicon Valley – having a pen to write down ideas, contact information or even questions has become crucial. Finally, the sunglasses are for the weather in California. After growing up in the Midwest and then spending four years in Boston, it wasn’t difficult to get used all the sunshine out here!


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