Girls In Tech

About two weeks ago, I had reached the end of the road with my cable company – Time Warner Cable. For the past four months, my service had been spotty at best, non-existent at worst. And believe me, I wasn’t just upset that American Idol wasn’t being DVR’d…my Internet service, which is also provided by TWC, was experiencing the same spotty service. And being that I run a business out of my home, spotty Internet service is 100% unacceptable.

I had called TWC customer service many times over the months – demanding a pro-rated fee for the service I wasn’t receiving, asking for help, a solution – and the feedback I would always get was, “restart your cable box.” I began restarting my cable box at least once a day – and it never solved the problem I was having. My picture was still pixilated and frozen – my Internet service down.

Over the phone, TWC customer service told me there must be an issue with the signal getting into my house…and, basically, “oh well.”

Oh well? OH WELL??

I did not take this lightly. If I pay for something, in a timely and consistent manner, then I expect to get functional service in a timely and consistent manner. I would have dropped TWC altogether except that they have a monopoly on cable service providers in my area. I was stuck (no thanks to you Fios and Uverse-why haven’t you rescued me yet?).

Until, that is, I decided to take to Twitter and vent my frustrations there. At the very least, I could make myself feel better by telling my 6,300 Twitter followers how frustrated I was.

So, in my frustrated rampage I created the hashtag, #dietimewarnercable and began pummeling out Tweets about my “dislike” for TWC. Harsh? Yes. Did it feel GOOD? Oh yes…

In my rampage, I did a search for Time Warner Cable and could not find any Twitter handles associated with the cable giant. I believe I even wrote a snarky Tweet about corporations who don’t have a social media presence, and how people like me can help contribute to a negative online image.

About 20-30 minutes went by of me Tweeting, my followers responding, asking questions about what had set me off, etc. And then it happened. TWC reached out to me via DM. I quickly learned that Time Warner Cable actually has several active Twitter accounts including their PR person, tech support, a social media expert, among others…all of whom personally reached out to me:

@TWCablePhil @twcablebrienh @twcablehelp @alextwc

They apologized, asked what my service issues were, and how they could help. I don’t say this often, but I was wrong.

I. Was. Wrong.

Not only does Time Warner Cable have a social media and Twitter presence, but they monitor it late at night, and actually responded – in a timely, caring way to my disgruntled Tweets. They scheduled a service call for technician to come to my home and solve my service issues. The technician showed up a day later, fixed the problems, and sure enough, everything has been working perfectly since his visit.

What could not be accomplished on the phone with customer service was quickly and effectively taken care of via social media. To me, this is a wonderful example of how an age-old practice – customer service call centers – can take major notes from a new-age practice, social media.

What the call center could not solve, social media did. And that is precisely why it’s here to STAY.

Christine Kirk is founder and principal at Social Muse Communications, a PR and social media marketing consultancy firm for food/beverage, travel, luxury, technology, and lifestyle brands in Los Angeles. She also holds the position of PR Manager for the Los Angeles chapter of Girls in Tech. She can be reached via e-mail at christine@socialmuse.com or on Twitter @luxuryprgal.

One of the most succinct descriptions of Twitter I’ve ever come across was from a mommy blogger who famously opined in April 2009:

“Twitter makes famous people normal and normal people famous.”

As I sat in the audience at this year’s 2nd Annual Shorty Awards at TheTimesCenter in the New York Times Tower (thanks Morris + King!), it dawned on me that her observation couldn’t have been more appropriate.

Twitterers both ‘normal’ and ‘famous’ sat side-by-side that night to celebrate the most innovative uses of the 140-character real-time update. And for an awards ceremony in only its second year of existence, I was quite impressed.

Guests ranged from Newark’s Twitter-savvy Mayor Corey Booker (who won the Government category) to the Birmingham, Alabama food lover @Foodimentary who has built up an army of over 120,000 followers to his quirky Twitter handle. Guests were even treated to a special appearance by Grover, who cheerily accepted the Best Brand award on behalf of @SesameStreet (along with @WholeFoods).

One of the weirdest highlights of the night, of course, was when Annie Scott, who Tweets on behalf of a fictional llama that tells her followers what to do (@DoWhatITellYou), got “Kanye’d” during her acceptance speech by a bearded and belligerent East Side Dave of Sirius XM’s Special Delivery show. Click here to watch the mayhem in all its glory. (Though trust me, this video doesn’t do the actual stage fiasco any justice.)

One of the most moving moments of the night, however—and perhaps the moment when everyone in the room realized the magnitude of the evening—was when Haitian-born Carel Pedre accepted his special Humanitarian Shorty for providing his 9,300 Twitter followers with up-to-the-minute information about the devastation caused by January’s catastrophic earthquake in Haiti.

Despite the few interruptions, host Rick Sanchez from CNN did a fantastic job at keeping the show rolling. And with an entire audience with a built-in 140-character attention span, it was perfectly fitting that every acceptance speech was limited to the size of a succinct Tweet.

The awards ceremony concluded with a special acceptance speech by the Latvian-born Sarasota, Florida native who was awarded with the TwitPic of the Year. Yes, it was Janis Krums who uploaded the now famous iPhone photo of U.S. Airways flight 1549, minutes after its emergency landing in the Hudson River.

So for all 12 of you out there who still think Twitter should be viewed by some as a silly microblogging tool “intended to be a way for self-absorbed egotists to share their most banal and idiotic thoughts with the world,” maybe you should give it another try.

For a rundown of the top 10 moments from The Shorty Awards, click here.
For a complete list of Shorty Award winners and finalists, click here.

Since its launch in February, Google Buzz has dominated headlines from the blogosphere to the twittersphere, and every social media sphere in between. From people decrying it as yet another nail in the coffin of personal privacy to people applauding it as a bold step forward for communication and collaboration, Buzz has certainly lived up to its name – at least in terms of all the attention its gotten in the past month.

So what is Buzz? Well, according to Google itself “Google Buzz lets you share updates, photos, links, and pretty much anything else you’d like with your Gmail contacts; it’s an easy way to follow your friends, too. When you click Buzz in your Gmail account, you’ll see the stream of posts from people you’re following, and a box for you to post your updates.” So basically, Buzz is a way for you to post items that are shared with your Gmail contacts, and people who follow you on the service. Sort of like a Facebook status update for your Gmail.

Of course, like any good web product, there’s a lot more to it than just the elevator pitch. Buzz is already proving to be a valuable tool for soliciting feedback on a project, gathering opinions on a popular topic and finding targeted information that’s relevant to you. Which, of course, makes it a social media marketer’s wet dream, and has advertisers salivating over the possibility that Google may now have yet another place to distribute its patented brand of extremely targeted ads.

But, if you’re not looking to solicit feedback from your friends or sell something to your followers, why should you use Buzz? Well, the answer lies in that whole targeted information thing. That’s right, Buzz is yet another stream of information you can tap into to find out what’s trending and what your friends are talking about. But, because it maps back to your Gmail contacts, the theory is that it’s even more targeted than Twitter, more focused than Facebook and more interesting than random RSS feeds. The idea is that if you’re subscribing to people you already communicate with regularly via email, you will be more interested in what those people have to say than what Followed #4,238 on Twitter is talking about. And, of course, there are all those nifty Google algorithms to help really steer your Buzz stream.

I’ve been using it for a few weeks now, and I have to say my feelings are mixed. Mostly because I haven’t yet been able to really slot Buzz into my daily social media habits. Between Twitter, Facebook, Google Reader, Reddit, Delicious, Stumble and the occasional email update from my mom, I’m pretty well situated when it comes to keeping abreast of the news and information I care about. So far, Buzz hasn’t yet evolved from a fun distraction into a daily information addiction the way those other services have. That said, now that there’s a Buzz iPhone app, I might finally be able to find a way to fit that fun new distraction into my daily routine. If only so I can make more “I just got so buzzed” puns on Twitter.

By: Kayla Zerby

Years ago, you’d be crazy to think that a no-name blogger could ever rub elbows with the editors of Vogue or Harper’s Bazaar at a runway fashion show.

Today, it’s the norm.

And, as New York Fashion Week descends upon NYC’s Bryant Park next week, the industry’s shift from traditional media to social media will be more apparent than ever.

For an industry so heavily reliant on networking and word-of-mouth buzz, it’s no wonder that so many in the fashion world are turning to social media to build their brands.

Chictopica, for instance – “the most valuable online resource for style inspiration and shopping guidance” – is tackling the social media trends in the fashion world head-on during NYC’s fashion week. From February 13-14, more than 300 bloggers are expected to attend the “Social Influence Summit,” a two-day conference featuring presentations from the CEOs of Polyvore and Modcloth as well as online tastemakers, fashion and retail executives, brands and media.

If you’re not able to make it to the Chictopia event, you can always follow this fantastic list of the “Top 20 Fashion Sources You Should be Following on Twitter” to help you stay in-the-know.

And a testament to just how far the fashion world has delved into social media, check out the first-ever Fashion 2.0 Coalition Awards, sponsored by sample sale site ideeli and blogging network Style Coalition. With seven different categories ranging from Favorite New Social Media Site to Best Twitter Account by a Fashion Designer or Brand awards, this is the first time big-name fashion designers and brands will be recognized for innovatively connecting fans through social media. (Hurry! Voting ends on Feb. 8, 2010 at 11:59 p.m.)

What’s your favorite chic geek fashion site or fashion Twitterer? Post a comment and let us know!

It’s that time of year again when love is in the air and gift shopping is in full swing. Don’t know what to get your game-loving sweetheart? Well here are some great ideas that are sure to Zap your loved one out of their seat and make you their winner!

Nintendo Wii – Couples who game together stay together! With beloved games that are fun for everyone, why not get your loved one a game console that you both can enjoy.  From the classics you enjoyed as a kid, to games to help get fit and more, it’s an easy way to play your way to your game fanatic’s heart!

Turn heads when you turn on your computer. Laptop skins add a unique touch to who you are, and are an easy way to personalize your sweethearts gaming rig. Available for almost all makes and models, you can even make a custom skin that’ll show them exactly how you feel about them this Valentines Day!

Trying to find that right mix of romance and technology? Then look no further than the infamous iPod Touch. Just preload it with tunes and game apps that you both love and share and you’ll be dancing your way to their heart! Already have an iPod touch or iPhone? Some apps and games even allow you to play against (or with) each other remotely, bringing you closer together on those business trips, daily lunch breaks, and more.

The techie you love will heart (<3) this 4GB USB thumb-drive. It’s the perfect on the go accessory to wear around your neck or use as a keychain. Available in various colors, it’s a great gift you can wear and share! Want to give it even more of a personal touch? Leave a letter, photos, a video greeting, or more for them on it to find and enjoy the first time they use it!

The Canon PowerShot A480 is a great and affordable way to start making new memories with your loved one.  This is both a romantic gift as well as a functional one. It has a 2.5inch LCD screen and 3.3x optical zoom, and comes in stunning silver as well as this gorgeous red.

If you’re looking for something sweet and simple to give this Valentines Day, give the gift of memory with this heart shaped digital photo frame. Just load this 2.4inch frame with pictures of the two of you and you’ve found the perfect way to stay in their thoughts and on their desk this Valentine’s.

If you’re planning to be in New York during Fashion Week, February 11-18, make sure you don’t miss the Chictopia10 Social Influence Summit.  The half-day conference will focus on social media trends that are radically changing the traditional landscape of fashion taste makers.  Chictopia10 will bring together fashion bloggers, social media influencers, media buyers, designers and brand executives to discuss the secrets to social media marketing and its affect on consumers’ interaction with fashion and brands.  What was mostly a one-way ‘we-make-it, they-buy-it’ relationship, is growing into a two-way conversation as fashion bloggers increase in popularity and influence, and social media sites like Chictopia give individuals a platform to celebrate and share their individual style.

Helen Zhu, CEO of Chictopia notes, “We are entering into a new decade where the traditionally exclusive fashion industry will be revolutionized by social media.  This gathering will discuss the changes that will shape the future of this industry.”

The Social Influence Summit will close with a fashion showcase from five independent designers from their upcoming lines, followed by a cocktail party giving everyone a chance to mingle and network.  Representatives from Teen Vogue, Nylon Magazine, The New Yorker, The Gilt Group, Polyvore, Style Bubble, and others will be in attendance.

Saturday, February 13 (2pm – 8pm)

Venue:
Allegra Laviola Gallery
179 East Broadway
New York, NY 10002

View the AGENDA, and REGISTER HERE.

By: Kayla Zerby

The groundswell of enthusiasm surrounding everything social media-related will culminate next week during NYC’s very own “Social Media Week” (Feb. 1st-5th).

According to the website, the aim of this annual event — which is also taking place in six major cities around the globe — is to “advance the use and understanding of social media in the corporate, public and non-profit sectors.”

And with a lineup as impressive as the one planned for NYC, you can bet on getting your money’s worth this year.

So. In anticipation of the big week, we thought we’d do a quick roundup of the top 9 “must-attend” events:

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Monday, February 1 – “Social Media and the Haiti Disaster”

From coordination of disaster relief to mobilizing financial donations, the recent earthquake in Haiti is shaping up to be the first international disaster to solidify the true power of social media. Hosted by The New York Times, this panel is sure to be a great way to kick off the week.

4:00pm-6:00pm | Cost: Free | Event signup

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Monday, February 1 – “The Social Media Week Digital Somethings event”

is invite only. DIGITALSOMETHINGS was founded in 2009 by David Weiner, Damien Basile, Brett Petersel, and Khayyam Wakil as a Global Events Organizations designed to feature organizations working in the digital space and allow influencers from across industries to network and have fun! That they do.

9:00pm | Cost: Free | Request a VIP invite.

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Tuesday, February 2 – “Crowdsourcery Potions 101: Why Some Marketing Potions Fail and Others Thrive”

Hosted by advertising giant JWT, this panel is sure to be hit for marketing, advertising and other creative types. Listen to a panel of experts share their insights on the future of crowdsourcing, and how “wisdom of the crowd” via social media is changing the agency game.

9:00am-11:00am | Cost: Free | Event signup

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Tuesday, February 2 – “Networked News Gatherers: Defining the Social Media Editor Role”

So what, exactly, does a social media editor do? Find out from this panel of experts from the media world, including the fabulous Rachel Sklar of Abrams Research and Mediaite. (If you missed Rachel at the GITnyc/NextWeb-hosted panel during NYCENT last April, we suggest you try to catch her on this one.)

12:00pm-2:00pm | Cost: Free | Event signup

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Tuesday, February 2 – “Fashion Goes Social: The Devil Wears Prada and Tweets About It”

No, Anna Wintour isn’t a panelist. But you will hear from an expert group of folks from the fashion media world who are defining the industry’s role in social media. Hosted by Rachel Sklar, Yuli Ziv, Emily Gannett and Social Diva, this is definitely an event worth checking out.

6:00pm-8:00pm | Cost: Free | Event signup

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Tuesday, February 2 – “February 2010 – Rally for the Future”

New York Tech Meetup explores the future and helps Haiti while they are at it. Tony Bacigalupo of New Work City and Jacqueline Novogratz of Acumen Fund speak, among others. Thank you for mentioning NY Tech Cares for Haiti, in your event post.

7:00pm | Cost: $20 | Event signup

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Wednesday, February 3 – “SUXORZ: the worst social media campaigns of ‘09”

You won’t want to miss social media slam-fest. What better way to learn about how to do social media campaigns right than to learn from those who got it wrong?

6:30pm-8:30pm | Cost: $25 | Event signup

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Wednesday, February 3 – “The Future Journalist: NextUp NYC”

Can you name a journalist who isn’t on Twitter? Neither can we. We suggest you check out this panel of experts from Columbia Journalism School to get a grip on the changing media landscape. The event is hosted by Mashable.com and all proceeds go to 92YTribeca, a non-profit organization.

6:00pm-8:45pm | Cost: $20 in advance, $25 at door | Event signup

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Wednesday, February 3 – “Women in Social Media Panel”

A recent study found that almost 60% of Twitter users are women. We think that says a lot. Come and learn from this panel of smart, savvy women who have harnessed the power of social media in business. Among the panelists is our very own Alexa Hirschfeld, founder of Paperless Post. Don’t miss the brilliant story that brought her cards to the White House as well as to your GIT inboxes this New Years.

7:30pm-9:00pm | Cost: Free | Event signup

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Thursday, February 4 – “Obliterati Party”

What better way to end the week than to have a few drinks with the Obliterati crew at R Bar? This special event, hosted by Citysearch and RandomNightOut, features a 90-minute open bar & a gift bag for every guest. Nice.

6:00pm-11:00pm | Cost: | Event signup

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Friday, February 5 – “The Future of Social Media in Higher Education”

If you graduated college before 2004, you might be floored by how much social media has changed higher education. Hosted by McGraw-Hill Student Innovation Lab, this panel features an interesting mix of professors and marketers – as well as Editor-in-Chief Adam Ostrow of Mashable.com.

12:00pm-2:00pm | Cost: Free | Event signup

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Hope to see you there and at the Girls in Tech NYC Girls in Tech NYC Open Chapter and Marketing/Content Meeting at Pershing Square in Midtown on Sunday, February 7, 2010 at 7:00PM. [Women's event].

This press release comes directly from Crisis Commons, who are doing such great work that we wanted to share them with all of our Girls in Tech. To learn more, or get involved, check out their site and follow them on Twitter.

Hundreds of CrisisCamp volunteers are gathering in an expanded number of cities to collaborate on information technology projects in support of disaster relief for post-earthquake Haiti. Initially launched last week in six locations in response to the crisis, the volunteer technology effort has rapidly grown to 12 cities in four countries.

CrisisCamps are in-person meetings of a new grassroots movement called CrisisCommons (http://www.crisiscommons.org), with a mission to share best practices for crisis response.

Montreal and Toronto in Canada,  as well as Bogota, Colombia, join London, UK as international locations. US gatherings will take place in: Boston; Denver; Los Angeles; Miami; New Orleans; Portland; Seattle; Sunnyvale, California; and Washington, D.C.

In just one week, CrisisCamp Haiti volunteers in five cities collaboratively conceived of and created “We Have, We Need” (http://www.wehaveweneed.org/) an online service to support the logistics of matching donors and relief organizations. CrisisCampers have also assisted organizations such as Ushahidi, Sahana and OpenStreetMap to generate free detailed basemap information for Haiti. The detailed digital maps have been useful to rescue teams by locating NGOs on the ground, source of available water and the locations of evacuee camps. Additionally, volunteers built and contributed data to mobile phone applications to allow those on the ground to report vital information such as the location of hospitals or missing persons. Nontechnical volunteers have been instrumental as well, as with one project requested by the United Nations that generated a definitive list of news sources covering the Haiti earthquake.

Development on these projects has continued even after CrisisCamp events are over through open source online collaborative tools, such as MediaWiki, Drupal and Internet Relay Chat. Projects underway include Language & Translation, Mobile Disaster Assessment Mapping, Family Reunification and Haitian Skilled Worker Retention. CrisisCamp creations are released under a free license, allowing anyone to use, copy or modify any volunteer efforts.

All of the applications and project descriptions can be found on the CrisisCommons website. Listed on the site are “Simple Tasks Anyone Can Do” with screencasts and step-by-step instructions to teach the Internet novice how they can participate.

“We are witnessing the development of a transformational change in how an average citizen can participate in the crisis response effort,” says CrisisCommons co-founder Noel Dickover.  “Previously you could only send money.  Now, you can directly help in the response. An existing social network of national and international first responders, web 2.0 developers, and NGOs had been established, so the immediate response was just a matter of galvanizing existing relationships.”

About CrisisCamp
CrisisCamp is a open, collaborative event held in “barcamp” style to provide local and international responders, community leaders of affected areas and non-governmental organizations an opportunity to engage with operations on the ground during a crisis. Tools and resources created by CrisisCamp volunteers are designed to enhance responders’ decision-making capability, transparency and collaboration.

About CrisisCommons
CrisisCommons brings together domain experts, developers, and first responders to develop technology and practices for humanitarian crisis management and disaster relief. CrisisCommons is part of a global movement that unites volunteers, academia, non-profits, companies and government officials in sharing best practices and lessons learned to advocate for further use of technology and telecommunications to assist citizens and communities during crisis.

Founded in March 2009 through an impromptu meetup of Twitter users at the Government 2.0 Camp, a small band of idealists and innovators gathered to discuss the idea of a creating a common community through a mash-up of citizen volunteers, crisis response organizations, international humanitarian relief agencies, non-profits and the private sector. Within minutes, the CrisisCamp concept was born to unite communities, seek common ground and cultivate innovation in the use of technology for mobility and efficiency during crisis.

Learn more about the movement at http://www.crisiscommons.org/

February 25, 2010
6:00 pm	to	9:00 pm

As women in a mostly male-dominated field, it’s easy to have a tenuous relationship with the idea of ‘beauty.’ After all, we want people to focus on the skills and savvy we bring to the table, and not necessarily on the brand of purse we put down on top of it. If you’re a female who deals regularly with developers, this balancing act can be even more precarious. How do you justify spending time on hair and makeup when most of the men you’re working with would rather worry about HTML than hygiene?

But, it’s hard to ignore the effect your appearance has on your confidence. And, any successful woman – or man for that matter – will tell you that confidence is a key component of that success. So, many of us still take the time to do our hair. To put on a little makeup. To pick out that perfect outfit. It doesn’t make us any less skilled or savvy, it just makes us feel a little better as we go about our daily business. What we don’t realize is how lucky we are to be able to do that for ourselves. And, that’s where GlamourGals comes in.

GlamourGals is an organization that arranges makeovers and beauty treatments for women in nursing homes. By hooking young women up with their elderly counterparts, the organization provides both parties with opportunities to foster meaningful relationships, and also helps those elderly women to get that same little beauty boost we all know and love. It also has an amazing social media component, in its use of a proprietary networking site for all of its chapters, which helps the organization keep infrastructure costs low and connectivity high. Started in 2000, GlamourGals is now having its tenth birthday party in LA, giving glamorous gals across the LA area the chance to celebrate and support this very worthy cause.

The party is at Bimi Restaurant, on February 25. There will be complementary cocktails, raffle prizes, food and gift bags, and the whole thing kicks off at 6pm. Hosts include Lauren Berger and Laurel Kaufman of our very own GIT LA chapter, and Girls in Tech members get $10 off ticket prices through the first week of February. So, break out your best beauty products and start primping – this is one event worth getting all dolled up for.

What: GlamourGals 10th Birthday Party

Where: Bimi Restaurant, 11917 Wilshire Blvd

When: Feb 25, 2010 (6-9pm)

Register Here

9am EST yesterday morning began the launch of Loic Le Meur’s SeesmicLook, a radically innovative and intuitive app that curates Twitter content and introduces it to the mainstream population – aka those who don’t have a Twitter account, don’t know what Twitter is, or don’t really find the appeal in microblogging.

If you’re unfamiliar with @loic and his marvels, Seesmic has created a number of platforms that help people share information regardless of where they are: via desktop, web-based, mobile, and recently e-mail, SMS and chat. These platforms have been downloaded 3.5 million times since the company’s launch in 2007. And because one of Seesmic’s largest goals is to create a streamlined experience for Twitter users, devoted tweeters are, well, their main users.  Read the rest of this entry »